morethanorganic

The internet is a constantly evolving means of communication.  Social media applications like Facebook and Twitter, have enabled what was mainly a one way channel of communication, to evolve into a truly interactive experience.   

The following quote by Ray Beckerman (@RayBeckerman) - Lawyer, social justice advocate and Tweeter, puts this web evolution into perspective:

"Web 1.0 was where corporations thought the internet was another dandy platform for telling us what they wanted us to know. Web 2.0 was where we showed them that the internet is about us, not them, and that if they want to stay around, they'd better sit back, shut up, and listen. Web 2.0, like Rock and Roll, is here to stay."

As Sustainable living advocates, Web 2, is particularly interesting because the yearning for sustainable living, originates partly from a disconnection with nature.  So, in driving transition, a key objective is to re-connect people with nature, while building localised sustainable economies.  Web 2.0 can help us achieve both these objectives, because connectivity empowers people. 

Internet openess means global organisations are now more vunerable and need to rapidly develop transparent processes that stand up to the collective scrutiny of customers and the people in general.