|Posted by more-than-organic on January 4, 2010 at 7:45 AM|
So the drive to sustainable food is beginning to appear on the general public´s radar - all the pan banging has created enough noise to get us this far. That´s positive, a move in the right direction, but how do we develop our cause - make it tangible enough to kickstart some real change, real momentum? How do we really get our claws into some deep societal action?
Twitter as a connecting tool is good, but we´re harnessing all this connective energy without a clear way to channel it into tangible action. This lack of direction is partly because on Twitter, we´re all too preoccupied building our own personal profiles. I´ve noticed myself doing it often enough: becoming defensive when someone begins to threaten my percieved territory or area of expertize. We need to get this sorted right now - certain people are particularly good at communicating certain topics because that´s where their passion lives, however if we don´t come together to create a whole movement, we will just end up squabbling amongst ourselves and achieve little meaningful change.
Everyone who is interested in our cause has a role to play in driving this movement forward - each person has their own skill or approach that we can collectively harness to drive the whole movement!
Those people interested in driving this movement forward could come together to define what we collectively want to achieve over the next 6 or 12 months. How are we going to get there? Who will focus on what area? How will we measure progress?
Taking transition to sustainable farming as an example:
1. Who is best to communicate the demand or need for the food? How do these people reach new audiences?
2. Who can communicate the benefits of attracting new people into sustainable farming? How do we reach these people?
3. Who knows about land availability, real estate, laws?
4. Water - who knows their stuff?
5. Finance - community based, micro loans, sponsorship - how can we make them more available & tangible?
6. Food system politics - who is driven enough to communicate ideas and affect change in this area?
7. Food/ farm marketing & PR - who is willing to stick their neck out and push forward new ideas?
I´m not interested in stepping on anyones toes: I know you´ve all got your own long term goals, but maybe you can see that propelling this movement forward will develop our individual goals at the same time - much faster than what we could achieve on our own.
What´s your view?