More than Organic
Sustainable, People, Living
People Action To Drive Transition To Sustainable Living
I´m Gavin Venn.
MorethanOrganic is a new small organic farm in Catalunya. As I´m committed to maintaining a workable balance with nature, the farm is a mix of cultivated and non-cultivated areas of land. This balance is important for growing Real Food, improving soil fertility and preserving biodiversity.
But, MorethanOrganic is more than a farm, it´s your alternative guide to sustainable living.
Developing sustainable systems is an investment in the wealth and health of our communities and our countries. But we have to act now! Right now in everything we do, we are creating our future and that of our children. We cannot afford to spend the next ten years discussing the best way forward and we cannot continue along the path of industrial scale agriculture.
As producers and co-producers (the people who eat the food), our greatest challenge is to find ways to shift perceptions. The present perception of certified organic food as only for a luxury niche market, doesn´t encourage mass transition to sustainable farming. Also, many existing farmers see organic methods as outdated. This creates resistance to change at all levels.
Prior to creating and working on MorethanOrganic, I spent six years working for software companies. The process of communicating how our software solutions would add value to our customers' business, can be adapted to uncover the real business value at the heart of a Sustainable Farm.
In this way, our perception of sustainable farms and businesses changes. Sustainable Farming becomes a highly valued skill, with the potential to add huge long term (sustainable) value to local businesses and individuals.
So MorethanOrganic is a move away from text book talk, it´s about encouraging you to use your own style and ideas to make sustainability a part of your life, however you can. We can´t wait for government or big corporation involvement, waiting is holding us back. By taking responsibility, working together and sharing ideas, we the people, can create our sustainable future and that of our children.
I´d love you to share your ideas and experiences, join MorethanOrganic, and add your voice to the blog articles and talk. Don´t wait, our time is now, don´t miss it!
Best wishes, Gavin
